In store, what about the customer makes the purchase decision is he sees the commodity, but this kind of optical impression often is decided by the light disposition.
Then, how does the designer through the light ingenious disposition, mold one to have the characteristic and the attraction, pleasant quick and has the security sense commercial space environment?
First, As the designer, must first be clear about the light design the goal to have the following several points:
1. Enhances customer's mood, stimulates interest which they inquired about;
2. To environment illumination and to exhibit article illumination different processing;
3. Maintains the commodity under natural light characteristic as far as possible;
4. Adjusts the insufficiently perfect construction space with the light;
5. Avoids glare, causes the purchaser felt that is comfortable and is safe;
6. Avoids being light and being unitary, should enable each kind of lamps to obtain the balanced application.
7. Raises lamps ' allocative effects, reduces the waste.
Second, the basic function requests
1. Attracts customer's attention;
2. The creation demonstrates interesting and the theatrical nature;
3. Creates one kind of positive shopping environment;
4. The light should have to customer's bootstraping;
5. Enables the demonstration plane to have the flexibility;
6.The light disposition should first coordinates with the plane layout and the material application;
7. The whole illumination environment and the key demonstration area's light contrasts
Third, the achievement illuminates the entire spatial the environment light, needs to consider the lluminance of light , the color expressivity and the cosmetic, as well as decoration lluminance of light .
Color expressivity and beautification, as well as decoration light quantity. In the common situation, the sales commodity is more expensive, its business environment illuminance is lower,
But to was demonstrated that the goods color's expressivity and the beautification is better, fancy lamp's quantity are more. The customer's first impression is very important,
When the cerebrum has not made any decision, the line of sight was already attracted, or bright or dim out of the ordinary impression, is the customer makes the comparison to it and the periphery environment brightness the result:
The application scope suggestion's of illuminace illumination (Lux)
The exclusive agency is very low 150 below
Upscale market low 150-300
General shop general 300-500
Supermarket high 750 above the display window,
The sales area to be very high 3000-30000
The color the psychological process is obvious. For example red, the red-orange will stimulate people's appetite, will therefore use frequently in the provisions shop door.
The color when forms the spatial disposition affects extraordinarily. As the cosmetic illumination, from the magnificent hanging lamp to the illumination lamp trough, they by far is bigger than they illumination function to the line of sight attraction, thus becomes one kind to attract customer's decoration technique,
Fourth, environment lighting set-up technical technique
1. In the small space, lamps had better hide in the ceiling; But should take in the spacious space the lamps , and enables it to shine 360O.
2. With the light stressed that the wall surface and the ceiling, will cause the small spatial fill-out; But if wants to cause the big space changes slightly obtains the private dense feeling, the available hanging lamp, or causes the wall surface to be all around dark, and emphasizes the exhibit article with the spotlight.
3. Emphasizes the ceiling. With the upward lamp according to the tinted surface, will cause the low space to be obviously high; On the contrary with hanging lamp downward projection, then causes the high space to be obviously low.
4. With the light emphasis tint's reverse wall surface, will delay a wall surface in the vision, will thus cause the narrow space appears spacious; But uses the deep color the wall surface, and with the spotlight intently illumination exhibit article, will reduce spatial the spacious feeling.
Fifth, the local lighting, usually includes the display window, showcase and counter's illumination. The local lighting is to emphasize the customer to the commodity structure, mechanism and color impressionthe .
A more expensive store, is higher to this kind of local lighting's relative property and the request. The spotlight because of its flexibility, is often treated as completes this kind of illumination the main lamps . The spotlight light beam by the different angle illumination commodity, will produce the different results. Generally speaking, the light which comes from a flanking fire, compares the energy of light which or rear area shoots from the dead ahead to reflect the object well the structure, the skin texture and the color.
Sixth, in brief, according to the different color need, the lamps’ position (wall surface or ceiling) as well as the illuminance chooses the appropriate lamps is the designer most vital duty.
The success trade demonstrated the light design is decided by the designer and owner's good communication, As well as each kind of guarantee security, viewability, high quality, full quantity, reasonable energy consumption technical technique.
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